Morris goes tribal with Krizia brand

1-May-2006

Morris, a division of Schwarzkopf & Henkel, will launch women's fragrance My Afrika from Krizia in Italy this month, followed by Middle Eastern markets in May

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The concept is designed to reflect "the femininity of Africa" and the tribal fashion of Krizia's spring/summer collection, according to Morris export assistant Francesco Poldi. The fragrance is aimed at

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