Morgan & Oates reports Emirates success

Nicole Mezzasalma

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The cashmere specialist says sales with the airline have been “well ahead of expectations”

Cashmere specialist Morgan & Oates has reported “outstanding” sales with Emirates Airlines of its Floral White wrap, which the airline has stocked since the end of 2007. The company will also add two listings—cream and pink solid colour wraps—with Air France from February 1.

Morgan & Oates sales director worldwide Kevin Galbraith said: “'Sales have been well ahead of expectations, with the airline regularly reordering. As this is our first listing with Emirates, we're absolutely delighted with the response.”

Galbraith added that the company will continue building its airline distribution worldwide in 2008 and is “particularly keen to start tapping the US inflight market”. He said: “While we intend to remain an airline specialist, we are also keen to look at possibilities on the ground and with the cruiseship market. We offer a superb range of designs, ranging from the classic plain to the painted floral to the contemporary stripe to the customised exclusive, at price points that suit all market sectors and which we are well placed to serve.'