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Moet-Hennessy to distribute premium vodkasMoet-Hennessy to distribute premium vodkas
15-Dec-2000
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Moet-Hennessy, the wines and spirits arm of LVMH, has struck an agreement with Millennium Import Co to distribute Belvedere and Chopin vodkas in international markets outside North America.
Millennium introduced the Polish lines to North America in 1996,
and they now represent 50% of the luxury vodka market in the
region, or 2.5m bottles.
Moet-Hennessy chairman and ceo Philippe Pascal said: "The
Millennium team has developed these exciting luxury vodkas in North
America. In other major markets, Moet-Hennessy will build Belvedere
and Chopin along with our portfolio of leading brands such as Dom
Perignon and Moet & Chandon Champagnes and Hennessy
Cognac."
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