Mixing it up in Havana
Joe Bates
15-Mar-2006
Havana Club has fought long and hard in the past decade to defend its Cuban credentials. Joe Bates travelled to the brand's biennial cocktail competition in Havana to find out more about the company's plans to grow its international business
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The Latin jazz pumping out of the sound system echoes around the cavernous interior of Havana's former parliament building. Now a science museum, the city's imposing El Capitolio—a near-exact replica
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(3-Jul-2002) -
(13-Feb-2004) - Pernod Ricard World Trade (PRWT) has boosted the profile of its Cuban rum brand Havana Club with the introduction of a new reference, enhanced packaging and an additional bottle size.
(17-Oct-2002) - Swedish Match?s Wilde Havana cigarillo brand, distributed by subsidiary La Paz, is to be renamed Wilde Cigarros from January 1 2003. The move follows a Belgian court ruling.
(16-Oct-2001) - Cuba is not only famous as the home of the cigar, its homegrown rum Havana Club plays a powerful role in national life too. The brand is distributed overseas by World Brands Duty Free, and Dermot Davitt joined an expedition with the drinks company to find out for himself what Havana Club means to Cuba.
(1-Jul-2002) - Havana Club rum is everywhere in Cuba?it?s up to Pernod Ricard World Trade (PRWT) to place it everywhere in travel-retail.

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Mixing it up in Havana