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Maxxium unveils plans to integrate Allied brandsMaxxium unveils plans to integrate Allied brands
1-Oct-2005
Distribution group Maxxium has revealed its plans to integrate some of the brands acquired by co-owner Fortune Brands as part of the latter's joint purchase of Allied Domecq
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As expected, Maxxium will avoid distributing brands that compete directly with existing products in its portfolio, leaving Fortune to find other distribution deals for Courvoisier cognac and Teacher's and Laphroaig
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