Maxxium boosts Nordic team

Nicole Mezzasalma

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Torbjörn Norrud and Michaela Weckman have been appointed to the company’s Nordic sales team

Maxxium Global Travel Retail (MGTR) has added to its Nordic sales team. Torbjörn Norrud has been appointed as sales director for the Nordic travel-retail area and the Faroe Islands domestic market. Norrud, who takes over the responsibilities previously held by Fredrik Borin, will be responsible for the sales and marketing teams in the Nordic area and will report to regional director Europe North Erik Thomsen. He previously worked as Sundsservice product manager alcohol and tobacco, where he controlled purchasing, sales and marketing on board Stena Line vessels.

Reporting to Norrud, Michaela Weckman has been promoted to key account manager for the Finnish and Baltic region. She takes over the role previously held by Björn Sundell after working for six years in MGTR’s Nordic team as promotion and sales executive responsible for Finnish and Baltic customers.

Thomsen said: "I have worked with Torbjörn over the past seven years and I am convinced that his knowledge, personality and approach will fit perfectly into the MGTR team in our efforts to build our assortment of excellent brands in the Nordic duty-free and travel-retail area. Michaela is already well versed in the company and this promotion brings additional strength to the team."