Maxxium board realigns to increase regional focus

Tina Milton

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Maxxium has reshuffled its board’s regional reporting areas to increase the focus on Asia/Pacific, Europe and the Americas

Maxxium, the global distribution company jointly owned by Beam Global Spirits & Wines, Rémy Cointreau, The Edrington Group and V&S Group, has realigned its board’s regional reporting responsibilities to increase the focus on three global regions: Asia/Pacific, Europe and the Americas.

Maxxium’s successful travel-retail division will continue to report to Maxxium worldwide CEO Ben van Doesburgh. Van Doesburgh said: “The changes to our executive board responsibilities will ensure a more effective organisational alignment as we manage the challenges in the next period of Maxxium’s development.  We look forward to continuing our winning streak, beating our internal targets for the fourth year in a row.”
 
Marc Tillon will assume responsibility for all domestic Maxxium markets in the Asia/Pacific region: Australia, New Zealand, China, Hong Kong, South Korea, Japan and Southeast Asia (the Philippines, Singapore, Malaysia, Vietnam, Thailand and Indonesia). Van Doesburgh will continue to be responsible for Taiwan.
 
Richard White will expand his responsibilities in developing Maxxium’s strategy concerning the Rémy Cointreau  departure. Rémy Cointreau, which owns brands including Cointreau, Piper- Heidsieck champagne and Rémy Martin, announced in November that it will leave Maxxium as a shareholder in March 2009. White will continue to be responsible for all domestic Maxxium markets in the European region: Germany, Spain, France, the Benelux countries, the UK, Turkey, Greece, Russia and the Maxxium Venture Markets (Italy, Ireland, Portugal, Austria, the Czech Republic, Slovakia, Bulgaria, The Nordic states and the Baltic states).
 
Chief financial officer Brian Mackie will assume responsibility for Canada, on top of his existing responsibility for Mexico. He will therefore look after all domestic Maxxium markets on the American continent.
 
Rob Goward joined the Maxxium executive board in January this year as the human resources director. Goward  joined from Mercer Human Resource Consulting, having previously spent 15 years in the industry with Seagram Corporation.
 
Arnaud Lodeizen, previously executive board member responsible for business development, is leaving Maxxium to pursue other interests.