Max Mara to make fragrance debut
1-Jul-2004
France, Italy, Germany, Spain and the UK will be the key markets for the first fragrance from Max Mara when it debuts in September
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France, Italy, Germany, Spain and the UK will be the key markets for the first fragrance from Max Mara when it debuts in September.
The women's fragrance will be launched
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(1-Jun-2006) - French cosmetics company Selective Beauty and Max Mara have signed an exclusive worldwide licence agreement for the creation, development and distribution of fragrances under the Max Mara brand
(28-Mar-2007) -
(10-Oct-2002) - German fragrances house Lancaster Group is already claiming early success for its Glow by J.Lo fragrance, introduced to markets in August this year.
(30-Nov-2001) - Japanese beauty house Kanebo has acquired the licence to produce a fragrance for Costume National, a Milan-based fashion brand with seven boutiques around the world.
(6-Nov-2002) - Kenzo Parfums is to relaunch L?Eau Par Kenzo next June.

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Max Mara to make fragrance debut