Maui Jim enters Chinese travel-retail

Nicole Mezzasalma

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The brand has launched its collection at Beijing Capital International and Shanghai Pudong International airports

Sunglasses supplier Maui Jim has launched its eyewear collection at Beijing Capital International airport terminal three with Sunrise Duty Free in March. The company also has a selection on display with the retail operator at Shanghai Pudong International airport terminal two.

Maui Jim manager duty-free sales Asia and Australasia Ben Arriola said: “We are very excited to have achieved listings at Beijing and Shanghai and we look forward to launching Maui Jim sunglasses in the Chinese market. With our superb reputation for technical excellence and a large range of fashion and sports styles, many of which are adjustable for a perfect fit, we believe we have an excellent product to offer this diverse and increasingly sophisticated market."