Masterfoods weighs up success at Dubai
22-Jan-2003
Masterfoods International Travel Retail (MITR) has sold over 500 tonnes through Dubai Duty Free (DDF) in the past 12 months, with the supplier's Galaxy, M&M's and Celebrations brands contributing most to DDFs record annual sales last year
MITR consultant Stuart Bull said: "This is significant growth and we have worked closely with our DDF partners to ensure success - MITR is selling ten tonnes, the equivalent to five Rolls Royce cars, each week."
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(4-Feb-2003) -
(16-Jan-2003) - By Michael Eaton Masterfoods International Travel Retail (MITR) is adopting what it called a magnificent seven top brands strategy for the year ahead, with the focus on M&M?s, Celebrations, Galaxy/Dove, Snickers, Mars, Twix and Bounty.
(7-Sep-2002) - Masterfoods International Travel Retail (MITR) is continuing its strategy of clarifying ranges and focusing on different sectors of the confectionery industry.
(2-Jun-2006) - The confectionery supplier has been rewarded by the Dubai government for its contribution to the success of the emirate's airport
(11-Oct-2001) - The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).

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Masterfoods weighs up success at Dubai
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