Masterfoods weighs up success at Dubai

22-Jan-2003

Masterfoods International Travel Retail (MITR) has sold over 500 tonnes through Dubai Duty Free (DDF) in the past 12 months, with the supplier's Galaxy, M&M's and Celebrations brands contributing most to DDFs record annual sales last year

MITR consultant Stuart Bull said: "This is significant growth and we have worked closely with our DDF partners to ensure success - MITR is selling ten tonnes, the equivalent to five Rolls Royce cars, each week."

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