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Masterfoods tries out fresh display approachMasterfoods tries out fresh display approach
27-Jun-2002
Masterfoods International Travel Retail (MITR) is planning a series of in-store trials that could steer retailers (and manufacturers) towards some firm conclusions on the contentious subject of how children?s gift confectionery should be displayed in duty-free outlets.
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Exclusive: By Michael Eaton
Masterfoods International Travel Retail (MITR) is planning a series of in-store trials that could steer retailers (and manufacturers) towards some firm conclusions on the contentious subject
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