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Masterfoods focuses on magnificent sevenMasterfoods focuses on magnificent seven
16-Jan-2003
By Michael Eaton Masterfoods International Travel Retail (MITR) is adopting what it called a magnificent seven top brands strategy for the year ahead, with the focus on M&M?s, Celebrations, Galaxy/Dove, Snickers, Mars, Twix and Bounty.
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Masterfoods International Travel Retail (MITR) is adopting what it called a magnificent seven top brands strategy for the year ahead, with the focus on M&M?s, Celebrations, Galaxy/Dove, Snickers, Mars, Twix
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(16-Jan-2004) - Masterfoods International Travel Retail has added Maltesers as a focus brand alongside Mars, Bounty, Snickers, M&M's, Twix, Celebrations and Galaxy/Dove
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(15-May-2006) - Masterfoods International Travel Retail (MITR) has reported a year-on-year sales rise of 60% in Asia/Pacific, while its global performance has shown an increase of more than one-third
(11-Oct-2001) - The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).
(7-Sep-2002) - Masterfoods International Travel Retail (MITR) is continuing its strategy of clarifying ranges and focusing on different sectors of the confectionery industry.