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Masterfoods adds Harry Potter magicMasterfoods adds Harry Potter magic
15-Jan-2002
Masterfoods (formerly Mars) International Travel Retail (MITR) is capitalising on the appeal of Harry Potter by launching products based on items in JK Rowling?s books.
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?Masterfoods (formerly Mars) International Travel Retail (MITR) is capitalising on the appeal of Harry Potter by launching products based on items in JK Rowling?s books.
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(11-Oct-2001) - The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).