Add to Favorite
Magazine 
Magazine
Mass goes up in the marketMass goes up in the market
13-Oct-2001
Revlon may be considered mass-market in much of the world, but in the Middle East the US brand can be found next to the very best of the prestige counters. Jane Labous talks to brand manager for Saudi Arabia, the Gulf region and Lebanon Thafer Mubasset.
Article Preview:
?
Login To Read More | Subscribe To Read More
Revlon may be considered mass-market in much of the world, but in the Middle East the US brand can be found next to the very best of the prestige counters.
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(15-Jul-2008) - Edolux Trade has been appointed to represent Revlon\'s products in South America
(3-Dec-2002) - MIDDLE EAST. Aer Rianta International?Middle East (ARI-ME) is considering opening a border store on the frontier between Bahrain and Saudi Arabia. It would be the company?s first venture into border stores in the region. The news, first reported by DFNI?s new e-mail service DFNI eXTRA, emerged as ARI announced a new venture in the inflight retail business and comes as the group seeks to diversify its operations.
(2-Oct-2003) - MIDDLE EAST. Aer Rianta International?Middle East (ARI-ME) will aggressively target opportunities in the emerging markets of the Indian sub-continent, Saudi Arabia and other developing locations as it builds on the $250m in annual sales the company has achieved in its first 10 years.
(15-Nov-2002) -
(14-May-2007) - Another coup for the Spanish retailer as it wins access to a rare virgin duty-free market in the Middle East