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Masculine charm offensiveMasculine charm offensive
Lorna Strickland
1-Jun-2005
More and more jewellery suppliers are developing product ranges specifically for the men's market in a bid to harness their spending power. But can travel retailers rise to the challenge of selling men's jewellery? Lorna Strickland investigates
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Recently, progressive travel retailers have adopted a specialist approach to retailing across a number of product categories in a bid to appeal to male consumers. Men account for a high
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