Martell updates instore merchandising
2-Oct-2003
Martell cognac has improved and updated its instore presence at international airports through a new visual merchandising system created by European brand design agency DJPA Partnership.
Article Preview:
?Martell cognac has improved and updated its instore presence at international airports through a new visual merchandising system created by European brand design agency DJPA Partnership.
Brand owner Pernod Ricard........
Login To Read More | Subscribe To Read More
Brand owner Pernod Ricard........
Your Comments On This Article
Related Stories
Articles bearing the symbol
require subscription.
(10-Oct-2002) - Merchandising techniques and gift packs for key brands will be highlighted in a special travel-retail display area on the Pernod Ricard World Trade stand in Cannes this year.
(2-Apr-2003) -
(1-Nov-2005) - Pernod Ricard is set to re-launch its Martell XO reference this month to reinforce its position at the premium end of the cognac market
(2-Apr-2003) -
(13-Dec-2003) - Following a wide-ranging brand review, Pernod Ricard has begun a new advertising campaign for Martell aimed primarily at two key consumer groups? Afro-Americans and Chinese Asians

Magazine
Magazine

Martell updates instore merchandising