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Martell saddles up for promotionsMartell saddles up for promotions
13-Mar-2002
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?In its first travel-retail initiative for Martell Cognac, Pernod Ricard World Trade (PRWT) is capitalising on the brand?s sponsorship of the Grand National horse race with a series of themed........
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(24-Jul-2002) - Pernod Ricard World Trade launched the first in a series of travel-retail promotions for Martell Cognac last month, using the Grand National event to encourage travellers to ?enjoy the thrill of the chase?.
(1-Nov-2005) - Pernod Ricard is set to re-launch its Martell XO reference this month to reinforce its position at the premium end of the cognac market
(2-Oct-2003) - Martell cognac has improved and updated its instore presence at international airports through a new visual merchandising system created by European brand design agency DJPA Partnership.
(20-Mar-2007) - Martell marked the introduction of its high-end cognac Création Grand Extra in travel-retail at the Château de Chanteloup in Cognac last week
(2-Apr-2003) -