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Martell re-launches XO lineMartell re-launches XO line
Joe Bates
1-Nov-2005
Pernod Ricard is set to re-launch its Martell XO reference this month to reinforce its position at the premium end of the cognac market
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The Martell XO contains a new blend of eaux-de-vie aged between 10 and 35 years, developed by recently-appointed cellar master Bruno Lemoine. The cognac contains a large proportion of Grande
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(2-Oct-2003) - Martell cognac has improved and updated its instore presence at international airports through a new visual merchandising system created by European brand design agency DJPA Partnership.
(2-Apr-2003) -
(24-Jul-2002) - Pernod Ricard World Trade launched the first in a series of travel-retail promotions for Martell Cognac last month, using the Grand National event to encourage travellers to ?enjoy the thrill of the chase?.
(20-Mar-2007) - Martell marked the introduction of its high-end cognac Création Grand Extra in travel-retail at the Château de Chanteloup in Cognac last week
(13-Dec-2003) - Following a wide-ranging brand review, Pernod Ricard has begun a new advertising campaign for Martell aimed primarily at two key consumer groups? Afro-Americans and Chinese Asians