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Mars unveils new name and productsMars unveils new name and products
11-Oct-2001
The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).
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?The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).
The company will also unveil several ranges exclusively........
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The company will also unveil several ranges exclusively........
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(15-Jan-2002) - Masterfoods (formerly Mars) International Travel Retail (MITR) is capitalising on the appeal of Harry Potter by launching products based on items in JK Rowling?s books.
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(16-Jan-2004) - Masterfoods International Travel Retail has added Maltesers as a focus brand alongside Mars, Bounty, Snickers, M&M's, Twix, Celebrations and Galaxy/Dove