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Mars assumes new Masterfoods identityMars assumes new Masterfoods identity
27-Sep-2001
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?Mars International Travel Retail (MITR) will take on a new identity in January when it becomes Masterfoods International Travel Retail.
?In line with Mars Inc?s global strategy, all Mars companies........
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?In line with Mars Inc?s global strategy, all Mars companies........
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(11-Oct-2001) - The travel-retail division of Mars?Masterfoods?has a new corporate identity. From January, the division will be known as Masterfoods International Travel Retail (MITR).
(15-May-2002) -
(15-Jan-2002) - Masterfoods (formerly Mars) International Travel Retail (MITR) is capitalising on the appeal of Harry Potter by launching products based on items in JK Rowling?s books.
(9-Sep-2003) -
(16-Jan-2004) - Masterfoods International Travel Retail has added Maltesers as a focus brand alongside Mars, Bounty, Snickers, M&M's, Twix, Celebrations and Galaxy/Dove