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Marlboro trials impulse packs at Abu DhabiMarlboro trials impulse packs at Abu Dhabi
John Rimmer
1-Dec-2005
Philip Morris is testing a new travel-retail configuration for its Marlboro brand at Abu Dhabi Duty Free (ADDF), with a view to rolling out the product to other markets if successful. The supplier chose Abu Dhabi to test demand for a pack of three 20-stick boxes of Marlboro designed as an impulse buy for travelling smokers.
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The packs are being displayed at the cash tills at ADDF's outlets to encourage impulse purchases. ADDF deputy managing director Dan Cappell told DFNI that the move was part of
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