Marlboro launches Wides attack on low-cost sector
Gavin Lipsith
1-Aug-2006
Marlboro manufacturer Philip Morris has launched a new extension to its flagship brand in a bid to increase market share in the growing low-price cigarette sector
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Marlboro Wides were launched in Portugal in May, in France in June and in Spain last month, and the supplier is planning to introduce the product to more markets later
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Marlboro launches Wides attack on low-cost sector