Marc O'Polo to open at Hamburg

Nicole Mezzasalma

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The 158sq m (1,700sq ft) stand-alone store operated by The Nuance Group will offer the brand’s complete range

Fashion brand Marc O’Polo is to open a stand-alone boutique at Hamburg airport operated by The Nuance Group this week. The 158sq m (1,700sq ft) store is located in the new Airport Plaza and will offer the brand’s complete range of casual menswear and womenswear, in addition to its leathergoods collection.

Marc O’Polo international travel-retail manager Toni Hager said: “In January this year, the first Marc O’Polo travel-retail shop in the Asia region opened in Singapore in partnership with Nuance-Watson (Singapore). The successful collaboration between Marc O’Polo and The Nuance Group continues with the opening of the store at Hamburg airport. We are convinced of the expertise of The Nuance Group in the field of travel retailing, and they are equally convinced of the quality of our brand values and our products.”

The company added in a statement that its goal is “to achieve profitable expansion and to become the most desirable premium casual brand on the European market”. With the Hamburg store, Marc O’Polo now operates 11 travel-retail outlets at locations including Munich, Frankfurt, Singapore and Cairo.