Add to Favorite
Magazine 
Magazine
Malaysia Airlines lures passengers to TemptationsMalaysia Airlines lures passengers to Temptations
1-Mar-2003
Malaysia Airlines is expecting onboard sales to double in 2003, following the launch of its new inflight brochure
Temptations, launched early this year, offers a range of tobacco, liquor, and fragrances as well as household products, with much of the stock exclusive to duty-free.
Many items will be available onboard before they enter domestic markets, such as the new Bvlgari fragrance Eau Parfumee au The Blanc, offered months ahead of its Malaysian domestic launch in April. The brochure will be updated every three months and a spokesman said prices would be slightly lower than at airport outlets.
Bookmark This Article
•
•
•
•
Delicious
Digg
StumbleUpon
FacebookYour Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(13-Feb-2006) - The airline's Temptations brochure proves a success as it adopts a new inflight retail theme for 2006
(15-Apr-2004) - MALAYSIA. The inflight arm of Malaysia Airlines, MAS Golden Boutique, has posted an increase in sales of 38% for the nine months to March 2004, according to the division's head Raja Nordiana Zainal Shah.
(13-May-2005) - Incentives and promotions have driven an overall year-on-year sales increase of 30% at Malaysia Airlines, where the beauty category accounts for over 50% of sales
(1-Jul-2005) - Malaysia Airlines achieved a 20% increase in inflight sales in May compared with the previous month, and cited a rise in fragrance sales as one of the main sales drivers
(1-Nov-2005) - MALAYSIA. Malaysia Airlines expects its inflight retail business to achieve record profits of M$6m ($1.6m) by the end of 2005, a 48% rise compared with last year