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Making the right noisesMaking the right noises
Joe Bates
15-Sep-2006
When independent distiller William Grant & Sons appointed ex-bacardi executive Ylva Binder (formerly Persson) as its new duty-free director earlier this year, it knew she would have strong ideas about the way forward. Binder tells Joe Bates that the owner of Glenfiddich needs to make more noise about its key brands
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It is difficult to imagine Ylva Binder being boxed in anywhere. The new duty-free director at William Grant & Sons has been a free spirit throughout her career in the
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(30-May-2006) - The liquor supplier has named Gary Chau as replacement for Ylva Persson, who joined William Grant & Sons as global director of travel-retail and duty-free earlier this year
(5-Oct-2007) - The global travel-retail director will be temporarily replaced by Kevin Fong
(23-Oct-2007) - William Grant signals its commitment to the duty-free channel with the announcement of a senior new addition to its travel-retail team
(27-Feb-2006) - Ylva Persson leaves Bacardi for William Grant as a replacement for duty-free director Bob Downing
(17-Oct-2002) - Scotch whisky supplier William Grant & Sons has appointed Finnish state-owned company Altia Corp to distribute its range of products in Finnish and Baltic duty-free markets.