Mac previews lavish Antiquitease at Heathrow T3

Tina Milton

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Mac Cosmetics sparkles with Antiquitease promotion at London Heathrow airport terminal three

World Duty Free and Mac Cosmetics celebrated the spirit of Christmas at London Heathrow terminal three this month with a glittering in-store promotion to showcase its festive cosmetics range Antiquitease. The event was staged on November 9, 10 and 11 at the Mac store at Heathrow T3 and will be repeated again on December 7 and 8.

The in-store initiative was in keeping with the gilded gold and silver theme of the Antiquitease assortment, which includes antique compacts and elaborate brush bags, and was staged against a backdrop of sparkling Christmas trees.

Mac make-up artists demonstrated their talents at the event, attended by DFNI, where a male model was body painted to create a ‘cherub’ using an assortment of products from the Mac range. The Antiquitease signature look was also demonstrated on a female model who also gave away complimentary chocolate gold and silver coins.

In addition to the re-opening of an outlet at Copenhagen Kastrup airport, new Mac stores will be introduced at Tel Aviv Ben Gurion airport, Oslo International, Dubai International and Heathrow T5 over the next six months.

For further details of the promotion see DFNI November 15.