Mac launches beauty balm cream in duty-free

Nicole Mezzasalma

30-Mar-2010

The new product works as colour perfector, face primer, UV protector and hydrator and will be exclusive to travel-retail

Estée Lauder Travel Retailing has announced the launch of a new product from Mac Cosmetics exclusively in duty-free and travel-retail. Mac Prep + Prime Beauty Balm UVA/UVB SPF 35 PA+++ is a multi-function product that works as colour perfector, face primer, UV protector and hydrator for all skin types.

The supplier described the new product as a “lightweight, creamy formula” that forms a protective barrier against external aggressions to skin and makes skin imperfections less noticeable. The company added the new Beauty Balm was created to meet “the ever-changing demands of the global consumer”.

Mac Prep + Prime Beauty Balm UVA/UVB SPF 35 PA+++ will be available only at select travel-retail and duty-free locations in Asia and the US from May. The product’s recommended retail price in the US is $30.

 

 

 

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