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MITR trades up to great eightMITR trades up to great eight
16-Jan-2004
Masterfoods International Travel Retail has added Maltesers as a focus brand alongside Mars, Bounty, Snickers, M&M's, Twix, Celebrations and Galaxy/Dove
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Masterfoods International Travel Retail (MITR), which announced a year ago (DFNI Jan 15 '03) that it would concentrate on its ?magnificent seven' brands, has revised the strategy and added Maltesers
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(16-Jan-2003) - By Michael Eaton Masterfoods International Travel Retail (MITR) is adopting what it called a magnificent seven top brands strategy for the year ahead, with the focus on M&M?s, Celebrations, Galaxy/Dove, Snickers, Mars, Twix and Bounty.
(9-Sep-2003) -
(15-May-2006) - Masterfoods International Travel Retail (MITR) has reported a year-on-year sales rise of 60% in Asia/Pacific, while its global performance has shown an increase of more than one-third
(15-Jul-2005) - Masterfoods International Travel Retail (MITR) has gained new customers in Europe following the launch of pouches, or standing bags, of Minis and M&M's at last year's TFWA World Exhibition
(7-Sep-2002) - Masterfoods International Travel Retail (MITR) is continuing its strategy of clarifying ranges and focusing on different sectors of the confectionery industry.