MITR takes a bite out of inflight snacking market
3-Feb-2004
Masterfoods International Travel Retail has seized the growing opportunity offered by low-cost and charter airlines by creating a Masterfoods Inflight Snackbox.
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Masterfoods International Travel Retail (MITR) has seized the growing opportunity offered by low-cost and charter airlines by creating a Masterfoods Inflight Snackbox. The official launch will be at the International
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(22-Nov-2006) - Masterfoods International Travel Retail (MITR) is putting two years of research, product development and inflight tests of onboard branded meals into action
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(1-May-2002) - Masterfoods International Travel Retail (MITR) has started shipping orders for the long-awaited M&M?s Memo Recorder for which it has gained global listings.
(2-Sep-2003) - Masterfoods International Travel Retail (MITR) is test marketing a new biscuit called Twixels in selected locations, including Amsterdam Schiphol airport.
(15-Jan-2002) - Masterfoods (formerly Mars) International Travel Retail (MITR) is capitalising on the appeal of Harry Potter by launching products based on items in JK Rowling?s books.

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MITR takes a bite out of inflight snacking market