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MEDFA conference report: Diversity in DubaiMEDFA conference report: Diversity in Dubai
1-Dec-2005
The challenges inherent in managing a culturally diverse workforce were acknowledged and explained in a key session on day two of the conference, with Dubai Duty Free (DDF) recruitment and employee development manager Rachael Green reporting on how the retailer manages and encourages understanding of the cultural differences between its 1,550 staff, who represent 30 nationalities
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"[Our growth in sales and in staff numbers] led us to make a conscious decision to increase our cultural diversity to give us an advantage in customer care, raise morale
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