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MEDFA conference: Riches says trigger desire, don't just sell stuffMEDFA conference: Riches says trigger desire, don't just sell stuff
1-Dec-2005
Day one of the event began with a strong morning session in which Tax Free World Association president Erik Juul-Mortensen explained how the changing nature of the industry's customers is posing new challenges for all its stakeholders
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Increasing economic wealth and the accessibility of travel has resulted in an economically diverse customer base, he argued, while customers who are now familiar with the brands available in travel-retail
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