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MEDFA conference: Burrows offers a supplier's viewMEDFA conference: Burrows offers a supplier's view
15-Dec-2005
In his keynote address on day two of the conference, Pernod Ricard director general Richard Burrows explained how the pivotal liquor market is likely to develop
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He argued that the "premiumisation" of the category would lead to "death-in-the-middle syndrome"—the decline of mid-range brands. Citing growing disposable income and risinghouse prices, Burrows said that an increasing feeling
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