Mäurer + Wirtz seeks expansion
1-Sep-2005
Mäurer + Wirtz plans to expand from its European base to become a more international player on the travel-retail market
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Marketing manager international sales Tanja Zimmermann told DFNI: "We are looking for exclusive and selective brands to steer us away from mass markets. We're mostly present in European countries at
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(24-Jul-2002) - With the recently-acqured s.Oliver licence Mäurer+Wirtz can establish itself further in the youth market and both the male and female fragrances are expected to be launched shortly.
(1-Mar-2005) - Mäurer + Wirtz will reveal its new fragrance Fishbone from the New Yorker fashion label in March
(1-Feb-2003) - By Jane Labous
(16-Oct-2001) -
(1-Apr-2004) - New fragrances and a strong existing portfolio have helped beauty house Mäurer + Wirtz win a number of new deals

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Mäurer + Wirtz seeks expansion