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Longchamp to target fakesLongchamp to target fakes
15-Oct-2006
French leathergoods house Longchamp is launching new trade press advertisements that spell out Longchamp's determination to crack down on copiers of its most successful bag in travel-retail, Le Pliage
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The brand has sold seven million pieces across all channels since its launch at the end of 1993 and accounts for more than one-third of the company's travel-retail business.
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