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Lindt and Nuance-Watson (HK) celebrate Swiss dayLindt and Nuance-Watson (HK) celebrate Swiss day
Gavin Lipsith
7-Aug-2006
Retailer and supplier team up to offer exclusive products in celebration of Swiss National Day
Nuance-Watson (HK) and Swiss confectioner Lindt have introduced a month-long promotion at Hong Kong International airport to celebrate Swiss National Day on August 1. The promotion will run until the end of August and will feature several exclusive products from the supplier.Lindt has provided Nuance-Watson with packs featuring icons of Swiss heritage, offered outside of Switzerland for the first time at HKIA. The exclusive packs are supported instore by an animated podium display, tastings and hostesses dressed in traditional Swiss costumes. The promotion will run at the retailer's Plaza and Atrium outlets across the airport.
The retailer said: "Packaged food has been one of the fast-growing categories for Nuance-Watson (HK) while chocolate has always been a favorite for all nationalities. We devised this promotion concept in collaboration with Lindt to introduce a series of exclusive offers and create a more exciting shopping experience for travellers at the airport."
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