Let the good times roll

12-May-2008

After years of struggling, the duty-free liquor business in Asia once again has a spring in its step. Joe Bates surveys a thriving category which is being driven by super- and ultra-premium sales

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The duty-free liquor business in Asia/Pacific and the Middle East is in better shape than it has been for over a decade. A series of external events has rocked the

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(18-Nov-2003) - V&S Absolut Spirits is to enter the super-premium vodka category with a new brand called Level
(16-Apr-2002) - GuinnessUDV has begun the duty-free roll-out of its super-premium gin Tanqueray Ten. The brand, which has traditionally enjoyed strong sales in North American domestic markets, was initially made exclusively available to DFS last September for six months.
(15-Oct-2004) - The premium blended Scotch whisky category is growing strongly in key Asia/Pacific and Latin American markets, according to a survey of duty-free operators and suppliers published in Travel Retailer International October/November, out now
(27-Jan-2006) - The ultra-premium Chinese cigarette brand has made a big impression with the Hong Kong retailer's customers since its launch
(5-Nov-2003) - Allied Domecq Duty Free (ADDF) unveiled a new look for its super premium gin brand Beefeater Crown Jewel at TFWA World Exhibition last month.