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Lauder unveils first travel-retail exclusiveLauder unveils first travel-retail exclusive
Tina Milton
15-Oct-2004
Estée Lauder has introduced the first travel-retail exclusive version of its eponymous fragrance brand. Pleasures Exotic will be a limited edition available for one year
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The fragrance is designed to appeal to younger consumers aged 25 and over who are fashion- and image-conscious. It will be priced at a similar level to Pleasures Intense at
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(5-Oct-2004) - The Estée Lauder group's eponymous brand unveils the new fragrance Pleasures Exotic, available only in travel-retail
(17-Oct-2002) - Estée Lauder is pinning its hopes on new fragrance Pleasures Intense as the company introduces the product to duty-free shelves.
(1-Nov-2005) - Estée Lauder global brand president John Demsey has restated the beauty house's commitment to travel-retail, promising a "cleaner, more consistent approach" to the market
(16-Oct-2002) - Although the marketplace for fragrances is congested, Estée Lauder travel retailing worldwide vice-president marketing Sylvie Kilduff believes the company has not exhausted all possibilities for growth in the sector.
(31-Aug-2001) -