Lauder re-energises its Pleasures range

16-Oct-2002

Although the marketplace for fragrances is congested, Estée Lauder travel retailing worldwide vice-president marketing Sylvie Kilduff believes the company has not exhausted all possibilities for growth in the sector.

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Although the marketplace for fragrances is congested, Estée Lauder travel retailing worldwide vice-president marketing Sylvie Kilduff believes the company has not exhausted all possibilities for growth in the sector.


Fragrances

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(1-Oct-2004) - The group's senior travel-retail marketing executive is promoted to a new position in the company's global domestic business
(5-Oct-2004) - The Estée Lauder group's eponymous brand unveils the new fragrance Pleasures Exotic, available only in travel-retail
(15-Oct-2004) - Estée Lauder has introduced the first travel-retail exclusive version of its eponymous fragrance brand. Pleasures Exotic will be a limited edition available for one year
(30-Jun-2006) - Estée Lauder has appointed Javier Simon as general manager for Estée Lauder Switzerland and vice-president marketing travel retailing worldwide Israel Assa will be his successor