Lancome spreads the word on anti-ageing products

1-Aug-2006

Lancôme is testing a new travel-retail back-wall concept at airport stores in Europe that will feature key words highlighting the qualities of its anti-ageing products

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Lancôme marketing manager for travel-retail Europe, Middle East and Africa Myriam Ichbiah said: "The problem with travel-retail is that there is often limited time in which to present products to

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