Lancôme to target younger consumer

15-Jun-2002

Lancôme is to make a radical departure from its normal target consumer with a venture into the youth market. A new skincare range, the name of which has not yet been revealed, will be aimed at the 18 to 24 year-old market, and marks a new approach by Lancôme to price, design and product, a spokesperson said.

Article Preview:

?Exclusive to DFNI
By Jane Labous

Lancôme is to make a radical departure from its normal target consumer with a venture into the youth market. A new skincare range, the........
Login To Read More | Subscribe To Read More
Your Comments On This Article

Name:
Email:
- Not displayed on website
Comments:
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:
 

Related Stories

Articles bearing the symbol  require subscription.

(15-Jun-2005) - Leading skincare brand Lancôme is to introduce Platinéum Hydroxy(a)-Calcium, which it claims is the first skincare product aimed at women over the age of 60
(15-Jun-2002) - Lancôme has introduced a training website for its beauty advisors, designed to reinforce their expertise with a ?fun? approach.
(27-Jun-2001) - The slowing economy in the US has not hit the luxury skincare market, according to New York market research company NPD Group.
(1-Dec-2005) - Lancôme has revised its initial plans for the Hypnôse fragrance owing to its popularity in Europe since its launch in September. According to Lancôme international marketing manager travel-retail worldwide Françoise Boisseaud, an edt will be launched "very quickly" to support the edp. The edp was scheduled for launch in Asia and the US from February