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Lancôme targets over-60s: DFNI Exclusive by Tina MiltonLancôme targets over-60s: DFNI Exclusive by Tina Milton
Tina Milton
15-Jun-2005
Leading skincare brand Lancôme is to introduce Platinéum Hydroxy(a)-Calcium, which it claims is the first skincare product aimed at women over the age of 60
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Brand owner L'Oréal Luxury Products international marketing director travel-retail Jean-Michel Bostroem told DFNI: "It is a high-end skincare product aimed at the over-60s market and has been developed to address
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