Lancôme tackles men’s skincare
6-Nov-2002
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?Lancôme is to branch into the men?s skincare arena with a new line set to roll out next September. International marketing director Jean-Michel Bostroem said he sees huge potential in........
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(27-Jun-2001) - The slowing economy in the US has not hit the luxury skincare market, according to New York market research company NPD Group.
(15-Jun-2002) - Lancôme is to make a radical departure from its normal target consumer with a venture into the youth market. A new skincare range, the name of which has not yet been revealed, will be aimed at the 18 to 24 year-old market, and marks a new approach by Lancôme to price, design and product, a spokesperson said.
(15-Jun-2005) - Leading skincare brand Lancôme is to introduce Platinéum Hydroxy(a)-Calcium, which it claims is the first skincare product aimed at women over the age of 60
(15-May-2004) - Lancôme has developed a new skincare programme called Pure Focus aimed at women with oily skin
(13-May-2005) - More cosmetics news

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Lancôme tackles men’s skincare