Lancôme launches first business-to-business e-catalogue

Lancôme has launched its first business-to-business travel-retail website for Europe, the Middle East and Africa at www.travel.luxe.loreal.com

 

Retailers, supervisors and beauty advisors can access all products and their codes and other practical information such as marketing plans, planograms, newsletters, visual strategy, visual rights, colour charts, airline texts and merchandising update schedules.

 

Retailers can also order products directly online and will have their own username and password. The site will be updated every three months.

 

The company said: “Lancôme has always been at the forefront of the web. The brand has the largest number of websites in the luxury industry with 25 across the world, of which 14 are commercial. The Lancôme e-catalogue Travel Retail for Europe, Middle-East & Africa illustrates the ambition of the channel in terms of web projects. Within one year all the L’Oréal Luxury Division brands should be present on www.travel.luxe.loreal.com.”