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Lancôme breathes new life into brand imageLancôme breathes new life into brand image
10-Oct-2002
Lancôme is making an aggressive move to rejuvenate and modernise its brand image, introducing a worldwide skincare programme under a new LCM franchise.
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?Lancôme is making an aggressive move to rejuvenate and modernise its brand image, introducing a worldwide skincare programme under a new LCM franchise. The new strategy is set to be........
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(15-Jun-2002) - Lancôme has introduced a training website for its beauty advisors, designed to reinforce their expertise with a ?fun? approach.
(6-Nov-2002) -
(15-Jun-2002) - Lancôme is to make a radical departure from its normal target consumer with a venture into the youth market. A new skincare range, the name of which has not yet been revealed, will be aimed at the 18 to 24 year-old market, and marks a new approach by Lancôme to price, design and product, a spokesperson said.
(3-Jun-2003) -
(15-May-2004) - Lancôme has developed a new skincare programme called Pure Focus aimed at women with oily skin