Add to Favorite
Magazine 
Magazine
Lacoste invests in Style on Skin Lacoste invests in Style on Skin
1-Apr-2003
P&G Prestige Beauté is building awareness for its Lacoste fragrances with a Style on Skin airport promotion.
Article Preview:
?P&G Prestige Beauté is building awareness for its Lacoste fragrances with a Style on Skin airport promotion. The launch of Lacoste pour Femme follows the company?s launch in October 2002........
Login To Read More | Subscribe To Read More
Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(2-Apr-2003) -
(1-Sep-2002) -
(2-Oct-2003) - By Jane LabousP&G Prestige Beauté is set to strengthen its position in the women?s fragrances market with the acquisition of the licence for Valentino fragrances.
(2-Oct-2003) - P&G Prestige Beauté has gone from strength to strength since its acquisition of Hugo Boss in 1985 and Lacoste in 2001. The latest prestige fragrance brand to join its portfolio, completing the triumvirate, is Valentino. Jane Labous talks to international travel-retail director Jürgen Jost about why he believes the acquisition is the next step towards achieving a $1bn business.
(1-Jan-2002) -