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La Prairie preaches art of connecting at Hong KongLa Prairie preaches art of connecting at Hong Kong
Gavin Lipsith
15-Feb-2007
Luxury skincare brand La Prairie is encouraging its beauty advisers to adopt a fresh approach to selling at its new flagship location at Hong Kong International airport (HKIA)
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The strategy, called The Art of Connecting, involves a greater focus on approaching customers and encouraging sampling.
Managing director distributor markets and duty-free Maike Kiessling told DFNI that the strategy........
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(15-Nov-2006) - Premium skincare brand La Prairie has secured a regional flagship location at Hong Kong International airport. The 25sq m (269sq ft) space will be operational from December, with the official opening scheduled for January 2007
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