LVMH beauty brands intensify ETRC support

Nicole Mezzasalma

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The fragrances and cosmetics brands of the LVMH group increase their contributions to the ETRC LAGs campaign to €50,000

The beauty brands that are part of the LVMH luxury goods group—Dior, Guerlain, Givenchy and Kenzo—have announced they are increasing their contribution to the European Travel Retail Council’s (ETRC) global aviation security campaign to €50,000 ($73,354).

Parfums Christian Dior international director travel retailing André de Bausset wrote in a statement: “ETRC, its president Frank O'Connell and its board members have achieved remarkable results in convincing the authorities that passenger safety is not contrary to consumer satisfaction. We want to support their action and the future of our industry. We look forward to airports, airlines, concessionaires, authorities and brands pulling together to offer our travellers secure and pleasant travel with the best shopping experience."