L'Oréal joins TFWA Asia Pacific

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Scental Travel Retail, the Luxury Products Division of L'Oréal covering the Asia Pacific region, has confirmed that it will be exhibiting at the TFWA Asia Pacific exhibition opening in Singapore in two months' time.

Although L'Oréal Travel Retail has exhibited at the event before, this is the first time that the Luxury Products Division has taken part. Scental handles a wide range of fragrance and cosmetics brands including Lancome, Biotherm, Shu Uemura, Helena Rubinstein, Ralph Lauren, Giorgio Armani, Cacharel, Paloma Picasso and Guy Laroche.

Scental Travel Retail Asia Pacific general manager Thibault Villet commented: "We will attend the Singapore show with a team of senior managers in order to meet all our Asian clients, some of whom could not make it last year to Cannes. We will focus particularly on the development of our newly introduced brands such as Shu Uemura and Biotherm."