L'Oréal enters wine area at Buenos Aires airport

Tina Milton

15-Dec-2004

L'Oréal Luxury Products Division Americas (Parbel) has joined forces with InterBaires to create a men's beauty area within the wine cellar store at Buenos Aires Ezeiza International airport

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The area showcases men's products from L'Oréal's Biotherm and Lancôme Homme ranges as well as offering pre-flight shaving and massage services. The 25sq m (270sq ft) corner, called Express Care

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(1-Dec-2004) - L'Oréal Luxury Products Division has opened a men's beauty area within the wine store at Buenos Aires Ezeiza International airport
(15-Nov-2005) - L'Oréal Luxury Products Division plans to strengthen its men's skincare portfolio by launching ranges under its Giorgio Armani and Ralph Lauren brands
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(15-Dec-2005) - Argentinian retailer InterBaires plans to allocate more space for value sets and coffrets when it renovates its main store at Buenos Aires Ezeiza International airport. The operator is also considering the introduction of a hairdressing salon and a nailcare and manicure corner next year