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L'Oréal considers options for fast-growing Kiehl's brandL'Oréal considers options for fast-growing Kiehl's brand
John Rimmer
15-Jul-2005
L'Oréal Luxury Products Division is considering its options for the introduction of skincare brand Kiehl's to travel-retail. International director of travel-retail worldwide Vincent Boinay told DFNI that the supplier had "big plans" for the brand in the airport channel
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"Kiehl's is a jewel within the division," he said. "We are negotiating some exclusivity for the brand with certain operators, and free-standing stores are an option. Kiehl's has experience in
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(1-Mar-2004) - L'Oréal skincare brand Kiehl's has the potential to enter the stand-alone store market, according to L'Oréal Luxury Products Division international travel-retail marketing director worldwide Jean-Michel Bostroem
(15-May-2006) - L'Oréal Luxury Products International skincare brand Kiehl's is to enter the duty-free sector for the first time this month with the opening of a stand-alone store at Hong Kong International airport in partnership with retailer Nuance-Watson (HK)
(15-Jun-2006) - L'Oréal Luxury Products Division Travel Retail Asia (Scental)
Sponsored by Nuance-Watson (HK)
(29-Apr-2005) - As revealed on RavenFox.com (April 26), Vincent Boinay is to succeed Eric Lauzat as L'Oréal Luxury Products Division international director travel-retail worldwide from June 1
(6-Jun-2006) - The cosmetics brand's outlet targets the young urban generation from a prominent location in Hong Kong International airport's main shopping area